in The LinkedIn Formula

Get A Client in 90 DaysWith LinkedIn Or Money Back

A done-with-you LinkedIn prospecting system for B2B founders. Get 8–12 calls per month and close a client in 90 days—or your money back.

See how the system works

Trusted by teams at

isendu
CarePay
vidyard
CONVICTS
impacton
BEAMERY
heyreach
appcues
teramind
PROCORE
Single Grain
sendcloud

The problem

Traditional B2B prospecting
has become too expensive.

01

Agencies and SDRs are built for companies that already know what works

Agencies and in-house SDR teams are expensive ways to scale a proven motion—not discover one. If your positioning, offer, and channel are still unclear, adding more people or volume rarely fixes the underlying marketing problem. That is why so many founders pay agency fees and walk away burned.

02

Your LinkedIn profile is your #1 asset

We have generated more than $2.5M through LinkedIn content and DMs. For a B2B founder, your profile can become a compounding source of trust, conversations, and revenue. Handing it to an agency to automate generic messages trades a potential 100× asset for a short-term 1.5× return.

The solution

A lower-risk way to test
and scale LinkedIn.

↗

Built for small B2B businesses

Work with experienced operators to find the positioning, targeting, content, and outreach that work for your business—without gambling on a large team or agency retainer. If the system works, we keep building together. If it does not, you get your money back. Either way, your profile and audience continue compounding over time.

✓

A strategy you can validate before joining

Follow Adeline’s LinkedIn content and apply the playbook for one week. You will quickly see how powerful pain-led content and high-EQ DMs can be. Done consistently, this approach can change your pipeline in 90 days—and turn LinkedIn into a durable growth channel over the next two years.

Everything you need

We build the machine.
You build the relationships.

What’s includedDelivery
LinkedIn Profile DesignDONE FOR YOU
Intent-Driven List BuildingDONE FOR YOU
Intro Offer DesignDONE FOR YOU
Outreach Schedule CreationDONE FOR YOU
Prospecting Routine (20 min per day)DONE WITH YOU
Content & Engagement (3 hours per week)DONE WITH YOU
Access to our proprietary AI Outreach CoachINCLUDED
1 Growth & Accountability call with Michael every monthINCLUDED
Async Support & Coaching with Michael in Slack + PlaybookINCLUDED

About us

Your partners in building
a LinkedIn growth engine.

Michael Saruggia

Partner

Michael Saruggia

Michael is a GTM engineer and growth strategist who builds practical prospecting systems that help B2B teams create pipeline without adding expensive headcount.

LinkedIn profile
Adeline Campos

Partner

Adeline Campos

Adeline specializes in human-led LinkedIn outreach, turning the right targeting and messaging into genuine conversations with qualified decision-makers.

LinkedIn profile

Start today

Want 8–12 qualified B2B
meetings per month?

Build a LinkedIn motion designed to create qualified sales conversations.

Check if you qualify

Questions, answered

Frequently asked questions.

Who is this for?+

Ambitious B2B founders, business owners, consultants, and sales leaders who need more qualified conversations—without spending $4,000–$9,000 per month on an agency or hiring a full-time SDR. It is for people who want to turn their LinkedIn profile into their highest-performing marketing channel.

How many meetings should I expect?+

The system is designed to generate 8–12 B2B meetings per month on average, assuming there is a reachable ICP, a clear offer, and you execute the daily LinkedIn routine.

What is included?+

LinkedIn profile design, intent-driven list building, intro offer design, outreach schedule creation, messaging and copy, one-to-one coaching, async support, learning materials, and access to our complete social-selling strategy.

What happens if it does not work? Do you have a guarantee?+

Yes. If you follow our content and DM routine and do not close a client within 90 days, we give you your money back. We want long-term relationships with clients whose market and offer genuinely fit the program, so we qualify applicants carefully during the sales call.

How can you offer such a strong guarantee?+

We qualify applicants carefully and only work with businesses that have a proven offer, a 30–90 day sales cycle, and an ICP that is active on LinkedIn. After years in this space, we have developed a strong eye for the markets, offers, and motions that can work. If you are a fit, follow the routine, and still do not close a client within 90 days, you get your money back.

Is it a done-for-you service?+

It is partly done-for-you and partly done-with-you. Michael designs the profile, list strategy, intro offer, outreach schedule, and copy. You execute the daily LinkedIn prospecting routine.

Will you get access to my LinkedIn?+

No. This is built around your personal LinkedIn profile, but the actual prospecting is manual and done by you. You keep control of your account, conversations, and relationships.

I do not have the time to do the engagement myself+

The routine is designed to take about 30 minutes per day, plus roughly 3 hours per week for content. If you cannot commit that time, this is probably not the right fit.

Is it easier to hire an SDR?+

Usually not—especially for a small B2B business. A good SDR can cost around $5,000 per month, still requires management, and will not discover a working outbound motion alone. An SDR helps you scale what already works. LinkedIn, by contrast, is an investment in a personal marketing asset that compounds over time rather than disappearing when the contract ends.

What is the price?+

The program costs approximately $3,000 as a one-time investment, with different installment options available. Follow the routine and close a client within 90 days—or get your money back.

What should I expect when I pay and join the program?+

You should expect the setup work first: profile positioning, target list, intro offer, outreach schedule, and copy. Then you execute the daily routine with coaching and async support for 90 days.